The star of the Miami Heat is determined to be the best, whether he’s on the court or behind the bar.
As a result, when he started his own coffee company, Bigface Brand, he was personally involved in every step.
On December 14, Butler stated at the CNBC Small Business Playbook
“I want to be in every Zoom call, every meeting, and on every sourcing trip, no matter where it is, anywhere around the world.”
Just to let people know that, although my name is on it, it is a part of it.
I am actually in it, I am with it, I am traveling to these locations, and I am learning more and more every day.
At the height of the Covid-19 quarantine, the six-time NBA All-Star admitted to feeling bored, like many others.
With his newly discovered personal time
Steward chose to join the two his affection for contest and espresso in making his own espresso image.
When the NBA had to relocate its operations and games to Orlando for its “bubble” season.
The brand began to gain traction because Butler was dissatisfied with the coffee options there.
Taking matters into his own hands, Butler began selling NBA players cups of coffee for $20 that he brewed himself using beans from El Salvador and an espresso machine.
In partnership with e-commerce platform Shopify and through its creator program.
Butler will launch Bigface in October 2021. Butler receives all profits as part of the program, and Shopify can make use of the athlete’s name, image, and likeness.
Shopify announced deals with six high school basketball players earlier this year to assist them in developing their own direct-to-consumer brands.
In addition to a partnership with the coffee brand Onyx Coffee, Bigface currently offers four distinct coffee blends.
In addition to coffee beans, Bigface sells hoodies, crewnecks, and t-shirts as well as accessories like coffee mugs and tumblers on its website.
Butler stated, “Shopify really made my idea as an ecommerce [platform] make sense.”
I had a lot of different ideas, but I wasn’t sure how to really put them into action.
Everything appears to have been done flawlessly during that transition.
I believe they assisted me in realizing this business idea because I was so at ease with the progression of our business model.
According to Butler, he got the idea for Bigface when he saw how powerful it was for people to bond over cups of coffee.
He stated that he hopes to open Bigface cafes worldwide as the brand expands.
Butler’s recommendations for individuals considering starting their own business:
Don’t compare yourself to other people; surround yourself with a team that pushes you to be the best.