Despite the fact that the Harry Kane team lost to France, the defending champions, in the World Cup quarterfinal on Friday, more than 30,000 pubs in the country saw an increase in sales.
While Britain experienced their seventh quarter-last misfortune in a World Cup during the 1-2 misfortune against reigning champs France on Friday night in Qatar, punters and football fans in Britain spent near 350 million pounds in bars the nation over watching the match.
GlobalData, a research firm, found that on the nation’s heaviest drinking day since December 2019, nearly 30,000 pubs saw beer sales rise by more than 50%.
Over 23 million people in England watched the Harry Kane team play France, the defending champion, according to the data company. Since the England-Italy matchup in the Euro 2020 final last year, this was the country’s largest TV sports audience.
The British Beer and Pub Association claims that because the game started at 7 p.m. GST time, more people went to the bars to watch it. In a report published earlier this month, GlobalData found that while the average weekly wage of a British citizen could have purchased eight pints of beer for a football match lasting 90 minutes, in September 2022, fans could only afford seven and a half pints.
If England made it to the World Cup quarterfinals in Qatar, according to another GlobalData analysis, UK sales in retail and hospitality would be less than two billion pounds. The anticipated sales were 17% lower than those at the 2018 World Cup and 43% lower than those at the Euro Championships last year.
As per an examination by Oxford Organization, a market knowledge supplier in the UK, a sum of 9.2 million pints of brew were sold on November 29, the day Britain confronted Ridges and it was an ascent of 84% when contrasted with that very day of the week in four earlier weeks.