Ons Jabeur made history as the first tennis player to be equipped by a Saudi brand, signing a contract with Kayanee.
Ons Jabeur made history as the first tennis player to be equipped by a Saudi brand
The 29-year-old’s contract is an unprecedented development in professional tennis clothing.
She has been with Lotto Sport Italia for almost a decade and has just inked a sponsorship arrangement with Kayanee.
A fitness and wellness brand owned by Saudi Arabia’s PIF. Kayanee will create a special tennis collection for the 29-year-old.
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Kayanee chairperson Princess Reema Bandar Al Saud remarked after signing Jabeur as their worldwide sporting ambassador (according to The National News).
Jabeur recently made history by competing in the first professional women’s tennis match in Saudi Arabia.
Jabeur, who has been with Lotto Sport Italia for over a decade, will now wear a special tennis line made for her by Kayanee, an integrated firm founded by the PIF last year to promote women’s quality of life.
She faced up against Aryna Sabalenka in an exhibition match in a sold-out arena in Riyadh in late 2023.
Ons Jabeur will play the Mubadala Abu Dhabi Open
Ons Jabeur will be one of several elite players in the Mubadala Abu Dhabi Open. A WTA 500 tournament beginning on February 3.
In addition to Wimbledon finalist Jabeur, Beatriz Haddad Maia of Brazil will compete in the competition at Zayed Sport City in Abu Dhabi.
The Tunisian stated of her planned involvement in the event (according to Vogue).
Belinda Bencic is the reigning champion, defeating Liudmila Samsonova in the final while preserving three championship points. Jabeur didn’t play last season.