The BCCI announced on Monday that Viacom 18 beat out Disney Star and Sony to win the auction for the media rights to the upcoming Women’s IPL for Rs 951 crore for five years.
The BCCI announced on Monday that Viacom 18 beat out Disney Star and Sony to win the auction for the media rights to the upcoming Women’s IPL for Rs 951 crore for five years.
On Monday, the T20 League auction was held in Mumbai by the cricket board.
The three kinds of global rights are as follows: In the men’s IPL, digital, combined, digital, linear, and regional rights are sold separately.
The BCCI secretary Jay Shah stated that each match will cost Rs 7.09 crore in the next five years.
“Congratulations to @viacom18 for acquiring the Women’s @IPL media rights. We value your confidence in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores, or 7.09 crores per match, for the next five years. “This is huge for women’s cricket,” Shah tweeted.
“The bidding for Women’s IPL media rights today is yet another historic mandate, following pay equity. Because it ensures that women of all ages participate in Indian women’s cricket, it is a significant step toward women’s empowerment. Yes, a brand-new hopeful day! In a subsequent tweet, he wrote, “WIPL @ICC @BCCIWomen.”
The first Women’s IPL is likely to begin in the first week of March. Mumbai will host each of the five teams’ matches.
Viacom18 paid Rs 23,758 crore for the digital rights to the Indian Premier League during a three-day auction in June 2022. Disney Star purchased the television rights for Rs 23,575 crore and will retain them for five years beginning in 2023.