DirecTV, Amazon Sign Multi-Year Deal For NFL
DirecTV, Amazon Sign Multi-Year Deal For NFL: With the NFL season beginning, a couple of companies have come up with an answer to one of the most frequent questions every football fan has: Will games be playing in their favorite bar? Amazon and DirecTV can now stream games such as “Thursday Night Football” for bars.
This agreement will allow Amazon to broadcast its TNF rights in 300,000 venues across the U.S. with guaranteed placement across multiple brands including restaurants, casinos, bars, and hotels.
These games will be available at chains with over 1,000 locations and other places with a small number of outlets as well. Live streaming is gaining traction as a way to watch sports, but traditional cable and satellite connections are still the best method in place until out-of-home infrastructure is improved to support streaming.
Complaints due to games only accessible through streaming have been a common topic in social media. Major League Baseball and other sports are said to have started adopting this change, while latency has been a challenge for many. It’s reassuring that Amazon has achieved parity with linear TV with its online broadcasts of sports matches.
Amazon has made a $1 billion per year deal with the NFL allocating Thursday night games to themselves, in what they call an exclusive arrangement after years of simulcasting games with linear networks.
Streaming companies desire to have exclusive rights over marquee sports programming, which has become the center of attention in today’s ever-evolving media landscape. DirecTV is doing their part in this agreement with Amazon, because they are delivering a great experience on the customer side and by having a customer with Amazon as your streaming services provider, you get access to prime games on Monday, Thursday and Sunday nights as well as live NCAA Football on Sundays.
On Thursday, September 15th, Prime Video will launch its first preseason game, a matchup of the San Francisco 49ers and Houston Texans. The NFL regular season schedule will start September 15th with Los Angeles Chargers vs the defending AFC West Champion Kansas City Chiefs.
Current DirecTV Business customers who subscribe to Business Entertainment, Business Xtra, Commercial Entertainment, Commercial Xtra, Commercial Choice Plus and the Spanish-language Commercial Mas Ultra will now get a streaming service of games in addition to channels like ESPN on DirecTV channel 9526.