Beer containing alcohol is anticipated to be served in World Cup venues in Qatar. although supporters may be permitted to bring only non-alcoholic beverages to their spots. FIFA and Qatari organisers are indeed focusing on preparations to accommodate all spectators who wish to drink during matches when the tournament begins in November in the Islamic nation. Hospitality subscriptions allowing “premium drinks” at venues have been offered since February 2021. But a guideline for most spectators at the eight sites and long-time World Cup partner Budweiser still has to be finalised less than five months before the event.
FIFA and Qatar are working on a beer regulation for World Cup fans
The preferred solution is to provide alcoholic beer in stadium premises before and after games. While allowing customers to bring non-alcoholic Budweiser Zero to their places.
Brazil hosted the 2014 World Cup, and FIFA pressured local legislators to establish a special law to exclude the event from the prohibition on selling alcohol in stadiums.
When organizing soccer tournaments, such as the 2019 Club World Cup, which included South American champion Flamengo, European champion Liverpool, and Mexican club Monterrey, Qatar has challenged its liquor policies.
At that competition, a designated drinking area was established at a golf club outside of Doha. where drinks were priced at $6, far less than they would regularly cost at upscale city hotels.
In locations that would be televised to hundreds of millions of viewers. FIFA stated designs for potential branding of drinking containers that spectators would hold are still being examined into. The 2022 World Cup will be the first to be held in a Muslim nation with such stringent alcohol social taboos in the 92-year history of the competition. Since FIFA selected Qatar as the host country in 2010, concerns have been raised regarding how Qatar will accommodate supporters who wish to consume alcohol.
The next year, FIFA and Budweiser producer Anheuser-Busch extended their sponsorship agreement through 2022. This collaboration was established at the 1986 World Cup.