It should come as no surprise that Charles Leclerc is one of the Formula One drivers with the most fans. He is Ferrari’s wonderkid and has a humble and courteous demeanor, which millions of people appreciate and admire. He has a large social media following that is rapidly expanding with each season.
His Instagram following has increased by approximately 64% over the past year, a significant rise in popularity for a number of reasons.
In the 2022 Formula One season, Leclerc was a strong contender for the world championship. The battles he fought with Max Verstappen were thrilling to watch, despite his inability to keep up. In addition, F1 as a whole experienced significant growth in 2022, particularly as Netflix’s Drive to Survive began to gain traction in the United States and other nations.
More importantly, Leclerc’s Instagram reels, in which he posted behind-the-scenes videos and personal photos, became extremely popular.
Meta, the parent company of the social media platform, recently met with the Ferrari driver and Sarynna Servello, who is in charge of his social media, to talk about how his social media accounts work and how Instagram Reels helped the account grow.
The entire industry is moving toward shorter videos because viewers want to watch them quickly and enjoy them. Reels help with two things: (1) discoverability, which means that people like Charles Leclerc, who are famous elsewhere, can be found by the US market more quickly thanks to reels; and (2) connection, which means that Charles Leclerc can connect with his audience by showing them a personal side of him.
Charles Leclerc emphasized the significance of having a social media team with whom he can feel at ease and who can be relied upon. He went on to say that having a connection with the fans is crucial:
“As an athlete, having a team around you is the most important thing you can do when it comes to strategy. one who knows you well, who shares your vision, with whom you can be yourself, and with whom you can feel at ease. The content will feel authentic as soon as you have that, and your followers will adore it. My primary focus is really on connecting with the fans through this.”
Charles Leclerc acknowledged that Red Bull is “on another planet” following a difficult 2023 F1 Bahrain GP, and Ferrari must remain steadfast in order to maintain its close proximity to the lead.
However, this is precisely the reason why most weekends we need to bring home as many points as possible, and we were unable to do so.”
On lap 41 of the race, Leclerc’s SF-23 came to an abrupt stop. Ferrari later revealed that inadequate fastening between the engine and the chassis caused a wiring issue.
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