On Thursday, July 20, the International Cricket Council (ICC) unveiled the official World Cup 2023 commercial. Which stars Bollywood superstar Shah Rukh Khan and a number of notable figures from the cricketing community.
From October 5 through November 19, the most recent ODI World Cup will be held in India. England won the 2019 competition at home, making them the reigning champions.
In Mumbai on Thursday. The It Takes One Day campaign was introduced by the ICC in collaboration with the host nation board BCCI. In additions to others. Shah Rukh Khan, JP Duminy, Shubman Gill, Dinesh Karthik, Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes, and Jemimah Rodrigues appear in the official World Cup 2023 promotional film.
Some of the most cherished moments in the history of the men’s cricket World Cup are shown in the film. Anguish, courage, glory, joy, passion, power, pride, respect, and amazement are among the nine ‘Navarasa’ emotions that were the inspiration for the topic of the movie.
“Truly an international one-day cricket celebration” – ICC World Cup 2023 promotional video
In response to the official World Cup 2023 promotional campaign’s release. ICC CEO Geoff Allardice said that the ad “celebrates the essence of one-day cricket.
He declared in a formal statement:
“This ad is an authentic celebration of one-day international cricket, and it raises expectations for the ICC Men’s Cricket World Cup’s return to India in 2023. Fans and athletes alike experience the emotions, or Navarasa, on One Day, and this ad brings that shared experience to life.”
Cricket and movies are intrinsic to the Indian mentality, and we’ve combined them to produce appeal on a global scale. The participation of Bollywood superstar Shah Rukh Khan and an outstanding group of cricket players can only help us strengthen our ties to this nation while grabbing the world’s attention, Allardice continued.
Jay Shah, the secretary of the BCCI, stated that the organisation is completely dedicated to producing a world-class event that will mark the emergence of a new generation of heroes.
With its capacity to present exhilarating moments, heated conflicts, and unforeseen outcomes that will genuinely fascinate fans worldwide, the ODI format retains an unequalled significance. As we set out on this trip. We are pleased to witness the start of the Men’s Cricket World Cup campaign and the genuine enthusiasm it has generated throughout the globe.
On October 8:
India will face Australia in a high-profile match in Chennai’s MA Chidambaram Stadium to begin their World Cup 2023 campaign.
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