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    Under Armour’s Decision To Not Promote Stephen Curry Has Some Business Experts Talking

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    Under Armour’s Decision To Not Promote Stephen Curry Has Some Business Experts Talking

    Under Armour’s Decision To Not Promote Stephen Curry Has Some Business Experts Talking: Under Armour is risking huge losses by not signing up NBA MVP Stephen Curry. With risk-averse steps, you can ensure the success of your business. A report published by Morgan Stanley back in 2016 states that Stephen Curry was worth approximately $14 billion.

    Under Armour's Decision To Not Promote Stephen Curry Has Some Business Experts Talking: Under Armour is risking huge losses by not signing up NBA MVP Stephen Curry
    Credit: Thesportsrush

    There was a time when Stephen Curry wasn’t considered one of the best players in the league, but it is certainly not a fluke. In fact, the praise is earned and not unrelated to his success on the court.

    Stephen Curry, who has led the NBA finals twice and this season with a .414 average is improving in his 34th year. His stock, valued at $1 billion, might be worth more than it was before. Along these lines, there is no reason for Under Armour not to capitalize on Stephen Curry by selling his merchandise and releasing new designs of the Curry 4.

    Will Under Armour miss out on the bag with Stephen Curry? Will they fumble when it comes to representing their athlete? With a large quantity of followers on their social media accounts, people have a very different perspective than an athlete.

    Steph Curry’s Night celebration, a in-trend event seen on TV, has been fully capitalized by Nike. Their decision not to invest in this marketing strategy could be considered quite unusual and questionable. They have not released one commercial related to night night celebrations at all.

    If Stephen Curry was an athlete for Nike, things would be different. In fact, Nike has released merch to celebrate this and encourage people to buy the Warriors gear instead of Under Armour. For Under Armour to not take advantage of Stephen Curry’s marketability is a crime.

    Curry is one of the most popular athletes in the world, and Under Armour should be doing everything it can to promote him. Even though Curry has agreed to endorse other brands, Under Armour should be focusing its marketing efforts on him instead of signing other endorsement deals. If Under Armour doesn’t make a concerted effort to market Curry, it could lose $14 billion over the next 10 years.

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