The Board of Control for Cricket in India (BCCI) expects a lot of money to come when it auctions the women’s IPL media rights. The BCCI is expected to float the tender by the end of 2022. BCCI secretary Jay Shah told Bloomberg that several brands have shown interest in buying the rights to WIPL (Women’s Indian Premier League) from the board.
Shah’s game plan is based on a new kind of thinking to promote variation in the cricket league. He is working on different ways to make more profit from the 15-year-old Indian Premier League. According to BCCI estimates, the IPL attracted 600 million viewers last year and is only behind the Premier League and the National Football League in terms of viewership.
Women’s IPL: Launching
The women’s IPL tournament will start next year. BCCI has already started the preparations to organize the first season in 2023. This will be 6 team tournament. The tender for media rights is out and now BCCI is planning for the franchise’s action.
Women’s IPL: Media Rights
The BCCI wants to auction the broadcast rights of matches for the women’s only cricket league and its six league teams by early next year. Jay Shah expects existing IPL franchises to bid for women’s IPL teams.
IPL broadcasting rights will be auctioned in June
The auction for the broadcast rights for the IPL in June is likely to see bids worth more than $5 billion, which could include Amazon Prime Video, Walt Disney, Sony Group Corp, and Reliance Industries Ltd. Utkarsh Sinha, managing director of Bexley Advisors in Mumbai, says as long as cricket continues among India’s allies, the popularity of the IPL will continue to grow.
Women’s IPL: Teams
The six-team women’s IPL will start next year and the BCCI is preparing a blueprint for it. However, it will take place in a separate window from IPL 2023. BCCI has already floated a tender for IPL media rights. The last date for receipt of tender documents has ended on May 10.
IPL owning teams can also bid
Rajasthan Royals, Punjab Kings, and Mumbai Indians are among the team teams that have already shown interest in buying WIPL teams. Nita Ambani has been vocal in support of women’s cricket in the past as well. Jio had bought the title sponsorship rights for the Women’s T20 Challenge organized by the BCCI.
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