The Board of Control for Cricket in India (BCCI) has successfully searched for a new partner to take the position of one of Team India’s two shirt sponsors. According to a statement released by the firm on Friday, the Indian cricket team will have Killer Jeans manufacturer Kewal Kiran Clothing as their official partner for the next five months (until May 31, 2023). This news was announced in the company’s statement. According to reports from the BCCI, Kewal Kiran Clothing has replaced gaming company MPL as the sponsor of the Indian cricket team’s jerseys. Kewal Kiran Clothing also owns other businesses, such as Lawman and Integriti. According to the corporation, as part of this agreement, the main brand, which is called Killer, would be displayed on the right upper breast of the Team India jersey.
The Board of Control for Cricket in India (BCCI) has yet to find a successor for Bjyu’s, the other sponsor of Team India’s jerseys. Bjyu’s has been wanting to quit its sponsorship for some time now. According to people with knowledge of the matter, in June, the big tech company renewed its jersey sponsorship with the BCCI for an additional year and a half (through November 2023) at a price range of about Rs 280-300 crore.
This started in 2019 when it took over as the producer of smartphones Oppo and continued until March 2022, when it was finally discontinued. Byju’s was given the worth of the previous deal, which amounted to paying 4.61 billion rupees for each bilateral match and 1.51 billion rupees for each match in an ICC tournament. The first agreement between BCCI and Oppo spanned five years (2017–2022) and was valued at Rs 1,079 crore. According to individuals with knowledge of the situation, the cricket body has requested that Byju’s continue to serve as the jersey sponsor for Team India until March 31, 2023, after which it may make an announcement on a successor.
In September, the BCCI decided to switch from Paytm to Mastercard as the title sponsor for all of the local and international cricket matches that would be played on Indian soil and will be organised by the board. According to sources familiar with the matter, the contract would remain in effect until the end of 2023 and would see Mastercard continue to pay Rs 3.8 crore for each match, as stipulated in the initial terms of the arrangement reached between the BCCI and Paytm. The initial value of Paytm’s contract, which ran from 2019 through 2023, was Rs 326.80 crore.
Meanwhile, Kewal Kiran Clothing said it would make the Indian jersey available to cricket fans via its network of over 350 shops, 1,800 large-format stores, and over 4,000 multi-brand outlets. Hemant Jain, the joint managing director of Kewal Kiran Clothing, was quoted as saying, “As a domestic brand, we are pleased to be afforded this chance to display ourselves on one of the most iconic properties in global sport.” 
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